Summary Fujifilm HS10

Prices Price
Camera only
Score Snapsort rank
Within its price range
#n/a of 1
Among similar cameras
#n/a of 1
Specifications Key specs
Help 30x
Screen size
Help 3"
Help f/2.8
Screen resolution
Help 230k dots
Wide angle
Help 24 mm
Movie format
Help 1080p @ 30fps
see all specifications

Also known as: Fujifilm FinePix HS11

Fujifilm FinePix HS10Fujifilm FinePix HS10


Fujifilm has replaced the FinePix HS10 with the HS20 EXR.

Fujifilm FinePix HS20 EXR
Fujifilm FinePix HS20 EXR announced January 2011
Screen resolution Higher resolution screen
Light sensitivity Better maximum light sensitivity
True resolution Slightly higher true resolution

Compare the new Fujifilm HS20 EXR vs the HS10

reviewsWhat are people saying about the HS10

"DSLR-like controls" | talking about the camera's button-layout
"DSLR-like controls (including a manual zoom ring) and build quality." | talking about the camera's build-quality
"The HS10 offers DSLR-like look and feel and an impressive feature set including the longest zoom in this test but the camera struggles (more than some others) in low light." | talking about the camera's overall-performance


Explore our gallery of 50 sample photos taken by the Fujifilm FinePix HS10.


Fujifilm HS10 Zoom Sample
  • 1080p Full HD
  • Autofocus
  • Zoom
  • Sample video
Fujifilm HS10 High-Speed Sample
  • 1080p Full HD
  • Low light
  • Manual focus
  • Zoom


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The Fujifilm HS10 vs other recent digicams

Aperture Very wide aperture Help
Screen flips out Flip-out screen Help
Great for movies
Viewfinder Doesn't use battery, see more detail Help
Wide angle Great wide angle lens Help
24 mm
External flash External flash Help
Better lighting
Fastest shutter speed Fast shutter speed Help
1/4000 of a second
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The Fujifilm HS10 vs other recent super zooms

Weight Light Help
666 g


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The Fujifilm HS10 vs other recent digicams

Size Slightly large Help
Large (131×91×126 mm)
Announced Old Help
February 2010
Weight Heavy Help
666 g
Popularity Not so popular Help
Among snapsort users
Touch screen No touch screen Help
More buttons
Thickness Thick Help
Lowest price Expensive Help
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The Fujifilm HS10 vs other recent super zooms

Zoom Poor zoom Help
Image stabilization Image stabilization Help
  1. Sensor shift
True resolution Lower true resolution Help
9.8 MP
External mic jack Lacks an external mic jack Help
Limited to the in-camera mic
Screen resolution Very low resolution screen Help
230k dots
Light sensitivity Poor maximum light sensitivity Help
6,400 ISO
Autofocus contrast detection autofocus Help
slower focusing
Sensor size Slightly smaller than average sensor Help
1/2.3" 6.16x4.62mm


front photo of the Fujifilm FinePix HS10back photo of the Fujifilm FinePix HS10angle photo of the Fujifilm FinePix HS10


Fujifilm FinePix HS10
FinePix HS10

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Showing 22 comments

Mh100 (3:27 PM, March 27, 2012)
 I think that camera is faulty.My cam takes great pictures,focusinc is sometimes challenging whit full zoom. Use "continious shooting" for fast situations. btw, my cam has been repaired 2times because other mechanical problems(on warranty).
Mh0080 (4:56 PM, March 13, 2012)
Its great in its price range,good quality pictures. Lens is good, otherwise made of cheap parts,have to been repaired 2 times.
(My hs10 has a panorama picture mode)
Avatar for Snapsort Snapsort (7:06 PM, February 21, 2012)
Hi Steve, can you post a photo and include settings/distances so I can get an idea of what you've tried that didn't work?

I'd recommend: Take a photo at half zoom (say about 360mm), at the widest aperture possible (hopefully lower than f/5.6), with your subject fairly close to you, say less than 10 ft, with lots of distance behind the subject, say 20 ft.

This site:  says that at 60mm (or 360mm effective), at f/5.6, with your subject 10ft away, you should only expect ~3" in front and behind the subject to be in focus.
Steve (6:17 PM, February 21, 2012)
Hi i have had my HS10 for about 18months i cannot get a shallow depth of field i.e. blured background, i have followed all the tutorials (low F stop distance etc etc) io can do it on my sons DSLR so is it the camera, i want to use the camera not the computer, thanks Steve
AJ (6:53 PM, August 30, 2011)
Freeshoot, don't expect DSLR capabilities from this bridge camera. I can imagine that if you are used to expensive SLR's, high-end camera's, you'll find the limitations annoying. It's like being used to drive a Ferrari and then change that for a Honda (for example). But don't whine if the engine stalled because you let the clutch go to fast. If you need immediate focus and a low shutter delay you should buy a DSLR. The HS10 is better though then almost any camera I tried out which are in the same price range. Adding to that, if you want to have the same capabilities of the HS10, you'll end up with a far more expensive body and a bag full of expensive lenses. A focal length ranging from 24mm till 720mm telezoom is outstanding. If you treat this camera as a bridge camera instead of a DSLR you'll end up with lovely pictures. You shouldn't press the shutter command fully immediately, demanding that you want to have a picture while it even isn't focussed. Just press it halfway, wait a short moment untill it's focussed, click and you'll have a great picture. When you immediately press the button it actually takes longer to make the picture.

As a experienced owner (I made around 30.000 pictures in less then a year due to a roadtrip through Australia) I can definitely recommend this camera (or better the HS20) to anybody interested into stepping into the world of photography. This bridge camera is for me the perfect bridge between point and shoot and DSLR. Why? Because it feels like a DSLR, is very versatile and relatively cheap. When I was shooting on a airshow in Melbourne I spoke with a lot of photographers. There where only a few with a lens which offered the same zoom capabilities (and those are really expensive). Turned out I could make pictures a lot earlier then most photographers. Although fighter jets are known to be fast moving (understatement!) most of my pictures where sharp.

There are some trade offs which you should be aware about.

1) The sensor isn't as big as on most professional DSLR's. That means that it's harder to make pictures with a shallow DOF and a lot of bokeh. There are some tricks though to make your subject stand behind a really blurred background. The first is to zoom out completely and make a macro while the background is far away. The second is to zoom completely in (126mm or 135 equiv. 720mm focal length), again with the background as far away as possible. Both need minimum aperture. There are some tutorials about it. Additionally you can add some extra blur in the post processing.
2) ISO. I advice a maximum of ISO400 on the HS10. This is where a lot of HS10 users limit themselves to. The noice reduction is simply not good enough. You can go up till ISO1600, especially when combined with noise reduction through for example Photoshop, and get reasonable results. Could be a option if the picture is intended for facebook or so. Definitely not for print.
3) The manual zoom is superb for fast changing the zoom. It's a bit shaky though, so it's not possible to zoom smoothly during video.
4) You need to wait after taking a picture till the picture is saved on the SD card. There are on the other hand a lot of options to make a burst of maximum 7 pictures, with a speed up to 10 pictures per second! Compare that to a Nikon D3100 (max 3fps), a Nikon D5100 (max 4fps) or even a Nikon D7000 (max 7fps)! With some practice you can select the right option in a blink of an eye. It's perfect to capture exactly the right moment. Invaluable when my brother graduated and had to throw it's hat into the air. Invaluable when a big crocodile jumped next to our boat to get a piece of meat hanging in the air. Invaluable when you want to make some jump photos.

Also be aware that the default image settings don't deliver the best results regarding for instance sharpness or color. Again there's enough to find online about it. I can really recommend everybody to take a look at the HS10/HS20 Flickr group.

There are a lot of benefits to this neat camera. Although the sensor isn't that big as on DSLR's, it's definitely bigger then point & shoot camera's. I use it extensively for night photography and I love the results. You'll find some limitations again here (maximum shutter speed of 30 seconds and no possibility for a trigger cord). There is a simple workaround for the last mentioned problem: just set a timer for two seconds. You won't get a blurred image then because the camera moved while pressing the shutter button. Another benefit is the image stabilisation, it's AWESOME! It's no problem to zoom in 30 times in daylight and take a sharp picture. That's just incredible. There are also a lot you can change without even entering a menu. With a blink of an eye you select the right ISO, the right shutter speed and the right aperture. White balance? Just hold one button and navigate with the cursor through all the presets. Release the button and you are set. Same applies for the way you focus and how the light metering works.

Long story short, it's a great device with some drawbacks, but as long as you know them and adapt to them it's great. It's the perfect tool to learn how to shoot photos. You need to anticipate with this camera, think at least one step in advance and it will pay off. So Freeshoot, next time try to adapt to the camera instead of demanding that the camera adapts to you.
Avatar for Freeshoot Freeshoot (2:34 AM, August 18, 2011)
I did a lot of research before buying this camera and after a year of casual use, I have grown more disappointed by its performance. From day one, the camera never responded to shutter commands, failed utterly in auto-focus, and had an ineffective manual control interface when I tried to override the auto settings. The zoom is great, but parts of the frame will be inexplicably blurry as if using a tilt-shift lens.  The camera needs time after focusing before it will obey the shutter button and actually take the picture. I found I missed way too many image opportunities just waiting for the camera to record the picture. Following even the slowest moving subjects taxed the focus system and delayed even further the moment the camera would respond to my command. I found the color to be muted compared to my other Fuji Finepix cameras and it seems as if the image has even less resolution than advertised-- it simply is incapable of delivering sharp focused images. I expected a camera in this price range to at least record a picture when I demanded it- focused or not. Yet in every circumstance, the camera will only obey the shutter command about half the time. About a third of the time, when the shutter button is pressed, an audible "clunk" and the feeling of a moving mass of parts will shake the camera internally. In these cases, the image will be cropped from what I see in the LCD. I am terribly disappointed in the performance of this camera. I really wanted the zoom capabilities, but after a year of missed moments, blurry pictures and video, I'm moving on to another camera. What's really disappointing is I just spent hundreds of dollars taking an Alaskan cruise and this is the only camera I could take with me and in reviewing all the pictures, I'm seeing artifacts in the image that just make me sick: blurry spots, lost focus, unresponsive shutter button leading to a lost opportunity. I'm sure many of you will read this and think: "Maybe the problem is you, the photographer?" Well, I've been shooting SLR's for twenty-five years and I've owned many cameras including many high-end cameras including a Red One Cinema camera- so trust me when I tell you that I know my way around and in this case- its the camera. Its certainly also possible that I got a failed unit, but I don't think so. I think this little plastic body is doing the best it can. I just think its a case of over-promise and under-deliver. Fuji has made some good cams in the past and hopefully they will again.
Heinrich Marais (11:57 AM, July 09, 2011)
This video said the screen resolution is not good, is that true
This is the video's link:

Thank you
Havok (0:22 AM, July 09, 2011)
What should i choose between FZ100 and Fuji HS10 ? Which is better, and closer as performance, to a DSLR ?
ar2k (10:31 PM, June 14, 2011)
I've owned this camera for a while now and it is an amazing piece of kit. Video performance is slightly ropey however the stills are of a different class. Zoom lens never fails to disappoint and the camera has reguarly produced some amazing shots! Anyone looking to gain a bit of experience before jumping on to the SLR wagon should try this (or the HS20, its replacement) out as it has full manual capability and teaches alot about what you need to know before taking on an SLR.
Avatar for Snapsort Snapsort (1:42 PM, June 07, 2011)
Have you seen our comparison of the Fujifilm HS10 and Nikon P500? Yes the P500 does have a bit of a noisy focus motor, I think you are best to go with the HS10 if video is important to you.
Pankaj (10:13 PM, June 03, 2011)
hi m confuse between HS10 and niko p 500 which is better? i like HS10 because it has manual focus and high speed video recording also the wide aperure. on the other hand nikon p500 ha more zoom 12 meapixel and many other better feature also name of nikon against fuji. which one to buy? plz someone suggest me which is best for me i want use more for the video recording. ihave listen that p500 has zoom noise. i also want still good still images. somone please suggest me which one to buy.... i will be thankfull to you ...
Blairl2704 (11:32 AM, May 15, 2011)
 I purchased an HS10 in Singapore during 2010.  Is there an upgrade of the firmware available?  If so, how do I get it and how is it installed?
Avatar for bavly emad bavly emad (7:52 PM, April 12, 2011)
What do u think which is better overall the S4000 or HS10 ?
the most i care about is the image resolution and features.
for the pro digicam i think they wouldn't have the feature that this camera has, like controling the shutter speed and the focus..., things like that right ??
for the panasonic i need more than 2x or 3x zoom and also i want to have a camera that have that pro. shape and look like the fuji HS10 or S4000....etc
Avatar for Snapsort Snapsort (2:52 PM, April 12, 2011)
Hi Bavly, the HS10 sounds like it would be a good camera for you. Keep in mind though the main reason to get the HS10 (or any super-zoom) is for its huge zoom. If you want advanced features and great image quality you should look at a pro digicam, the Panasonic LX3 would be a great choice at $319.
Avatar for bavly emad bavly emad (1:31 PM, April 12, 2011)
I'm a new young photographer, i'm 16 years old but i realy like photography and i'm doing great but i need a camera becouse right now i have a realy old bad camera, but all i can pay right now is about 350$ max so i think that this camera is the best choice for me as i got the the features and also good price.
is there any better camera in the same price range ??
Avatar for Snapsort Snapsort (5:16 PM, February 22, 2011)
Hi Michel, the D3100 will have much better image quality (especially in low light) because of its larger sensor, but the Fujifilm HS10 will be much smaller and more convenient since you get 30x zoom in one lens. To get 30x zoom with the D3100 you'd need 2 or 3 lenses, which would cost more, be harder to carry around and you'd need to switch lenses frequently.

30x zoom might be overkill for many people, and something like the Panasonic ZS7 with 12x zoom might is a great overall camera. If image quality and compactness is really important then you might look at the Canon S95 or Panasonic LX5, which have larger sensors than most compact cameras, but little zoom.
Michel (1:38 PM, February 22, 2011)
Hi. I'm a beginner here, and I want to purchase a professional camera.
How is the Fujifilm HS10 compared to the Nikon D3100 ? Which one should I get if I'm looking for a cheap camera (500$ max) that doesn't have too many options, but that is good overall ? Any suggestions ?
Avatar for Snapsort Snapsort (2:58 PM, November 02, 2010)
The Fujifilm HS10 and other super-zooms are definitely very versatile, but they are also big and bulky. If lots of zoom is very important to you, then a super-zoom is a good choice!

You might also consider a travel zoom like the Panasonic ZS7, which still has more zoom than most cameras (12x), but is much smaller and hence easier to bring with you everywhere.

If you are more serious about photography, about manual controls and image quality, you should consider a pro digicam such as the Canon PowerShot S95 or Panasonic Lumix DMC-LX5, these have larger sensors, wide apertures, shoot RAW and tend to have the best image quality you can get without going to an interchangeable lens camera, but don't have much zoom.
Sid (2:46 PM, November 02, 2010)
I want to be an amateur photographer...I dont want a slr...So is this camera the perfect choice for versatile use????
Avatar for Snapsort Snapsort (0:10 PM, September 17, 2010)
I'm having a hard time deciphering your comment, I'm not sure what "lacuna" means, and I'm not sure what you can't agree less with, it sounds like you're saying you don't agree with the note made at dpreview?

Reading over the thread at dpreview, the post about "firmware 1.03" is meant to be funny, what the person is saying is that he doesn't like the performance of the HS10, and thinks it has a number of problems (e.g. fuzzy pictures, high batter consumption, low resolution, lots of noise above ISO 400).
asimpleson (8:50 AM, September 17, 2010)
Someone made an important note here of all lacuna of this camera. I personally own one and couldnt agree less.

FIRMWARE 1.03 Addresses Following Issues:

1) Fix for unsharp fuzzy pictures at wide angle
2) Fix for extreme battery consumption
3) Correct inconsistant sharpness in pictures
4) Dramatic Improve resolution in all modes/focal lengths
5) Improve noise reduction for above ISO 400


Gather camera and all accessories
Place in box camera was purchased in.
Sell Camera and buy Fuji S200EXR or S100FS
Avatar for mikegill mikegill (0:41 AM, April 10, 2010)
I have just purchased an HS11 in China ( where I now reside ) Price was 3000rmb after haggling , Was 3690rmb . an Ideal camera for what I want , out doors and motorsport , can anyone tell me how to access the Digital zoom function ? I also have a Minolta Z1 and when you focus with the Optical, it transfers straight through to the Digital , but With the HS11 , a mystery and the instruction book is in Chinese , I also think a much better Camera than the Olympus Mu900Mz , with you can buy here ( In China ) for about 2800-3000 rmb also .