The Casio EX-ZS12 is mostly gets compared to travel zooms. The Casio EX-ZS12's top rivals come from Sony (such as the Cyber-shot DSC-WX710) and Samsung (such as the WB700)

compared toTravel zoom competitors

Generally, some of the advantages of the Casio EX-ZS12 compared to travel zoom competitors include: it is slightly smaller (super compact (95×56×19 mm) vs compact (105×59×28 mm)), is thinner (0.8" vs 1.1"), is slightly lighter (140 g vs 206 g) and is significantly less expensive ($148.43 vs $498.00).

However, on average it has slightly less zoom (5x vs 18x), doesn't have a built-in GPS, doesn't shoot as fast continuously (1.6 fps vs 10 fps), has a CCD-family sensor (CCD vs CMOS) and has a slightly shorter battery life (200 shots vs 260 shots).

Sony Cyber-shot DSC-WX710

Sony Cyber-shot DSC-WX710
1 year newer

Significant advantages of the DSC-WX710 (vs the EX-ZS12)

  • Has a CMOS-family sensor: CMOS vs CCD

Significant disadvantages of the DSC-WX710 (vs the EX-ZS12)

  • Worse wide angle: 28 mm vs 26 mm

common strengths of the DSC-WX710 and EX-ZS12

  • Very small: Super compact (92×52×22 mm) vs Super compact (95×56×19 mm)
  • Very thin: 0.9" vs 0.8"
  • Very light: 124 g vs 140 g

Samsung WB700

Samsung WB700
1 year older

Significant advantages of the WB700 (vs the EX-ZS12)

  • Better wide angle: 24 mm vs 26 mm

Significant disadvantages of the WB700 (vs the EX-ZS12)

  • Significantly heavier: 245 g vs 140 g

common strengths of the WB700 and EX-ZS12

  • Very small: Compact (99×59×22 mm) vs Super compact (95×56×19 mm)
  • Very thin: 0.9" vs 0.8"
  • Light weight: 245 g vs 140 g

Panasonic Lumix ZS20

Panasonic Lumix DMC-ZS20
similar age
$498

Significant advantages of the ZS20 (vs the EX-ZS12)

  • Has a GPS
  • Has a CMOS-family sensor: CMOS vs CCD
  • Better wide angle: 24 mm vs 26 mm

Significant disadvantages of the ZS20 (vs the EX-ZS12)

  • Larger: Compact (105×59×28 mm) vs Super compact (95×56×19 mm)
  • Significantly thicker: 1.1" vs 0.8"
  • Heavier: 206 g vs 140 g

common strengths of the ZS20 and EX-ZS12

  • Very small: Compact (105×59×28 mm) vs Super compact (95×56×19 mm)
  • Very thin: 1.1" vs 0.8"
  • Light weight: 206 g vs 140 g