Discover a digital camera

Why buy an entry-level DSLR?

Entry level SLRs are designed for photographers who want to get serious about how they create photographs. Interchangeable lenses, very large image sensors, low noise high ISO performance, RAW capture, full manual photographic controls. These cameras provide an entry into the segment at a great price point.

Why buy a travel zoom?

Travel zoom digital cameras provide lots of zoom in a small package making them the perfect vacation and travel camera. These are the most versatile small cameras you can buy. If you’re looking for an all-round camera that is reasonably small and includes rich functionality a travel zoom might be right for you.

Why buy a mirrorless interchangeable-lens camera?

Mirrorless interchangeable lens format cameras offer significantly smaller bodies than SLRs with almost all the functionality. If you're looking for a digital camera with a large image sensor, interchangeable lenses and full manual photographic control in a truly pocketable form (jacket pocket not jeans :-) this is for you.

Why buy a pro digicam?

Pro digicams are for the serious hobbyist who wants great photographic control in a compact size. When you don’t want to lug around an SLR but still appreciate a quality lens, wide apertures, manual control and raw capture pro point and shoot cameras offer a great fit.

Why buy a super zoom?

Super-zoom packs more zoom into a digital camera than any other class. These cameras are bigger than the average point and shoot but still smaller than most SLRs. They pack in the most features of all digicams and are fantastic for shooting subjects far away – great for sports or nature photography.

Why buy an ultra compact?

Ultra compacts are the smallest digital cameras you can buy. Their size and weight make them easy to toss in a pocket or purse, making them convenient for all outings and events. You can’t take a photo if you don’t have a camera and these make it easy to have one on you at all times.

Why buy a waterproof camera?

Waterproof digital cameras offer you the option of shooting where you normally couldn’t in, under and around the water. Beaches, diving, pools, cottages, water parks, rainy days and other wet environments all present an opportunity for you to capture some creative memories - with a waterproof camera you can.

Why buy a pro DSLR?

Professional SLRs are designed and equipped for the serious photographer providing more manual and configurable photographic controls, full frame 35mm sensors, blazing speed, super high ISO performance, bigger and better bodies with weather proofing and sturdy construction, and longer warranties.